Chris Checco: Razorsight-IBM Team to Help Mobile Operators Adopt Analytics-Based Marketing to Mobile Operators
Razorsight and IBM have partnered to deliver an analytics tool aimed to help drive the marketing strategy of mobile operators and address both customer expectations and business needs. Razorsight said Tuesday that IBM’s PureData for Analytics and SPSS offerings will leverage Razorsight Predictive Analytics to help mobile operators draw business insights such as the “Next Best Action” at the point of interaction […] More