branding
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in Industry News, News
Brad Feldmann: Cubic Rebrands Corporate Identity
Cubic Corp. has moved to highlight its engineering services worldwide by launching a new corporate brand and logo. Cubic Founder Walter Zable chose the new design, which bears the company’s name after a cube that encompasses the planet’s western hemisphere to represent Cubic’s global footprint, Cubic said Tuesday. “Our new corporate branding underscores and demonstrates […] More
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Sarah Allen on Leidos’ Recruitment and Marketing Efforts as a Standalone Company and Her Takeaways from its Separation from SAIC
Sarah Allen serves as Leidos‘ chief human resources officer and is an executive vice president at the GovCon firm, where she works to use recruitment and retention efforts to generate competitive advantage and help the firm grow. Allen had been with SAIC for around four years when it separated into national security, engineering and healthcare technology […] More
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Melissa Koskovich: Selecting Leidos Name Was International Venture
As we recently covered, SAIC is continuing to hone in on its management structure as the company moves forward after the legacy SAIC separated into two companies – the ‘new’ SAIC (Science Applications International Corp.), and Leidos. As a new brand, Leidos leaders have needed to introduce and position the firm to the GovCon marketplace, […] More